Maharashtra Drumstick (Moringa) Market: A Comprehensive Directory and Analysis of Potential Buyers

Part I: Market Landscape and Strategic Overview

Introduction: The Dual Identity of 'Shevga' in Maharashtra

The drumstick, known locally in Maharashtra as Shevga and globally by its botanical name Moringa oleifera, holds a unique and increasingly valuable position in the state's agricultural and commercial landscape. Traditionally a staple vegetable in Maharashtrian cuisine, prized for its use in curries and sambar, the drumstick has evolved. It now commands a dual identity: one as a fresh vegetable commodity traded in bustling wholesale markets, and another as a high-value raw material for the burgeoning nutraceutical and health food industry.

A critical first step for any supplier entering this market is to recognize this duality. The commercial pathway for fresh drumstick pods is fundamentally different from that of Moringa leaves, seeds, or their derivatives. Selling fresh pods to a vegetable wholesaler at an Agricultural Produce Market Committee (APMC) involves negotiations based on volume, seasonality, and cosmetic appearance.1 Conversely, supplying Moringa leaves to a manufacturer of herbal powders requires adherence to stringent quality controls, potential organic certifications, and a focus on nutritional content, often bypassing traditional commodity markets entirely.3

This distinction is central to navigating the opportunities within Maharashtra. A supplier of fresh pods might find their product unsuitable for a powder manufacturer, while a farmer cultivating Moringa specifically for its leaves may need to connect with a completely different set of buyers than those found in the local sabji mandi. This report is structured to illuminate both parallel markets, providing a comprehensive directory that allows producers and suppliers to identify and target the most appropriate buyers for their specific product. By understanding the full spectrum of demand—from fresh vegetable traders to specialized processors and global exporters—a supplier can develop a multi-pronged strategy to maximize revenue and market penetration. This document serves not merely as a list, but as a strategic guide to successfully navigating the complex and lucrative drumstick market in Maharashtra.

Section 1: Analysis of Maharashtra's Vegetable Supply Chain

1.1 Mapping the Flow: From Farm to End-Consumer

The journey of the drumstick from a farm in rural Maharashtra to the end-consumer's plate is a complex process involving multiple intermediaries and channels. For the vast majority of producers, the initial and most crucial destination is the wholesale market, or mandi. Here, produce is aggregated in large quantities before being disseminated through various downstream channels.

The typical supply chain begins with the farmer transporting their harvest to the nearest major Agricultural Produce Market Committee (APMC). At the APMC, the produce is sold, often through commission agents, to a diverse group of buyers. These include:

1. Wholesalers: These traders purchase in bulk and supply to smaller, secondary wholesale markets or directly to large-volume retailers.

2. Retail Vendors: Smaller vendors, who operate stalls in local neighborhood markets, purchase their daily stock from the APMC.

3. Food Service Representatives: Procurement agents for hotel chains, large restaurants, and caterers source their fresh vegetable requirements directly from the wholesale market to ensure freshness and competitive pricing.

4. Exporters: Agents for export houses procure produce that meets specific quality and grading standards for international markets.

5. Processing Unit Agents: Representatives from food processing companies (canning, freezing, dehydration) procure raw materials in bulk directly from the market.

From these primary buyers, the drumsticks flow outwards. Wholesalers distribute to retailers across cities and towns. Food service buyers transport the produce to their central kitchens. Exporters take the produce to packhouses for sorting, grading, and packaging for shipment. Processors move the raw material to their factories for value addition. This intricate network ensures that a product harvested in a district like Nashik or Pune can reach a restaurant in Mumbai, a retailer in Nagpur, or even an international supermarket within a matter of days. Understanding this flow is essential for a supplier to identify the most efficient and profitable point of entry into the market.

1.2 The Epicenters of Trade: Maharashtra's Key APMC Hubs

Maharashtra's agricultural trade is anchored by several large, strategically located APMCs that function as the nerve centers for the state's vegetable supply chain. For any large-scale drumstick supplier, these markets are the most important arenas for trade. The key hubs are:

• Vashi (Navi Mumbai) APMC: Unquestionably the largest and most significant market for the Mumbai Metropolitan Region (MMR), the Vashi APMC is the primary distribution hub for vegetables, fruits, onions, potatoes, grains, and spices.5 It is a massive complex where heavy bulk transactions occur, primarily in the early morning hours between 3 AM and 9 AM.7 The market operates on a commission agent system, where these agents facilitate transactions between farmers/suppliers and a vast network of buyers, including retailers, hotel suppliers, and resellers from across the region.7 The sheer volume handled here makes it a critical destination for any supplier looking to move large quantities of produce.

• Pune APMC (Gultekdi): Serving the major consumption center of Pune and its surrounding districts, the APMC at Gultekdi is another vital trading hub. It is home to numerous commission agents and traders specializing in fruits and vegetables.8 The market is a primary source for the city's retail vendors and food service industry. Listings show a mix of long-established trading companies and commission agents operating within the market yard, making it a focal point for suppliers in Western Maharashtra.8

• Nashik APMC: Located in a major agricultural production belt, the Nashik APMC is a key market, particularly famous for onions but also trading a wide variety of other vegetables.11 Its Market Yard hosts numerous commission agents and traders who aggregate produce from the rich farmlands of the region for distribution across the state and for export.12 Its proximity to production areas makes it an important primary market for farmers.

• Nagpur APMC (Kalamna): The Pandit Jawaharlal Nehru Market Yard at Kalamna, Nagpur, is the largest hub for the Vidarbha region. It is a well-structured market with separate sections for grains, fruits, vegetables, and other commodities.14 It serves as the main gateway for produce entering and leaving Eastern Maharashtra. The market is populated by a large number of commission agents and trading companies that cater to the entire region.15

While the general administrative offices of these APMCs can be contacted for procedural information 5, the most effective strategy for a supplier is to engage directly with the commission agents and traders operating within them. These agents are the true gatekeepers of the market, possessing the network and expertise to connect suppliers with buyers efficiently.

1.3 A Taxonomy of Drumstick Buyers

To effectively target the market, it is essential to categorize potential buyers based on their needs, procurement processes, and the form of the product they require. This report classifies drumstick buyers in Maharashtra into six distinct segments, each of which will be detailed in Part II:

1. Fresh Market Wholesalers & Traders: These are the traditional, high-volume buyers of fresh drumstick pods, operating primarily within the major APMCs. They are the backbone of the fresh vegetable supply chain, serving retailers and smaller markets.

2. Exporters: These specialized firms purchase high-quality, graded drumsticks for international markets. They have stringent requirements for quality, packaging, and certification.

3. Value-Added Processors: This segment includes companies that transform raw drumsticks into products with a longer shelf life. It can be subdivided into:

• Canned, Frozen, and Dehydrated Vegetable Processors.

• Pickle, Soup, and Condiment Producers.

4. Specialized Moringa Product Manufacturers: A distinct and high-value niche, these companies are not interested in the fresh vegetable pod but in the leaves and seeds for producing powders, oils, and other nutraceuticals.

5. Food Service Sector: This category includes large hotel groups and restaurant chains that procure drumsticks for culinary use. The key is often to connect with their central purchasing departments rather than individual outlets.

6. Digital B2B Platforms: These online marketplaces connect sellers directly with buyers, often featuring time-sensitive "buy leads" for specific requirements.

This structured approach allows a supplier to move beyond a simple list of names and develop a targeted sales strategy for each segment of the diverse and dynamic drumstick market.

Part II: Directory of Potential Buyers in Maharashtra

Section 2: The Primary Market: Fresh Drumstick Wholesalers and Traders

This section details the core of the fresh drumstick market in Maharashtra: the wholesalers, traders, and commission agents who operate within the state's major agricultural hubs. These entities are the primary offtakers for farmers and suppliers dealing in fresh drumstick pods (shevga). They purchase in bulk and form the critical link to the vast network of retail vendors, local sabji mandis, and institutional caterers. Success in this segment hinges on competitive pricing, consistent supply, and the ability to deliver large volumes, especially during peak seasons. The key points of contact are the commission agents (adatiyas) and established trading companies located within the APMC market yards.

2.1 Mumbai Metropolitan Region (incl. Vashi APMC)

The Mumbai Metropolitan Region (MMR) is the largest consumption center in Maharashtra, with the Vashi APMC serving as its undisputed nerve center for vegetable trade.7 Any supplier aiming for significant volume must have a strategy to penetrate this market. The Vashi market is a bustling, 24/7 operation where deals are struck in the early morning hours. The primary players are commission agents who represent suppliers and negotiate with hundreds of buyers daily.7 Beyond the APMC, numerous other wholesalers operate across Mumbai, Thane, and Navi Mumbai, supplying local areas. Contacting these entities directly is the most effective way to enter the MMR supply chain.

Table 2.1: Directory of Wholesalers & Traders – Mumbai Region

Entity Name	Full Address	Contact Details	Primary Business	Notes	Source ID
M. K. Exports	Office No. B-403, Groma House, Plot No-14-C, Sector-19, Opposite-APMC Dana Market, Vashi, Navi Mumbai - 400705	Manager: Mr. Manoj Barai	Exporter, Supplier, Trading Company	Established in 2004, deals in a wide range of fresh vegetables. Located directly in the Vashi APMC area.	16
Vegetable Market, APMC	Turbhe, Thane-Belapur Rd, APMC Vegetable Market, Sector 19, Turbhe, Navi Mumbai - 400703	Phone: 022-27846507	Market Authority	General contact for the APMC Vegetable Market division. Useful for administrative queries.	6
Nature Fresh Agrovet	Mirinda Chawl, J K Sawant Marg, Dadar West, Mumbai - 400028	Website: www.naturefreshwholesalehub.com	Wholesaler	Offers home delivery and has a strong online presence. Operates in Dadar, a key distribution point within Mumbai city.	17
Gangapur Exports	Shivchhaya, ZO 128, Kannamwar Nagar 2, Vikhroli East, Mumbai - 400083	Phone: +91-8047849896	Exporter, Wholesaler	Deals in A Grade Green Moringa Drumstick, indicating a focus on quality for both domestic and export markets.	2
Right Concept	Neo Corporate Plaza, Cabin -B, Office 233, Ramchandra Lane Extension, Malad West, Mumbai - 400064	Phone: +91-8047640246	Wholesale Trader, Exporter	Deals in fresh vegetables, fruits, and spices. High response rate on IndiaMART suggests active trading.	2
Winterfresh India	E-63, Dharma Nagar Shivshrusti Colony, Kurla East, Mumbai - 400024	Phone: +91-8047662417	Wholesaler	Long-established (19 yrs) trader dealing in A Grade drumsticks.	2
Penta Bioscience Products	Regency Off, Western Express, Rajendra Nagar, Mumbai - 400066	Phone: +91-8048975858	Wholesaler	Very experienced company (21 yrs) dealing in A Grade fresh drumstick vegetables.	2
AkashTradingCompany	F-121, APMC Market Yard, Turbhe, Vashi, Navi Mumbai - 400705	Contact: Mr Chandrakant Ramane	Vegetable Merchant	Operates directly within the Vashi APMC, a key contact for market access.	18
Anandkumar Arjundas and Co	H-249/250, Onion Potato Market Yard, Turbhe, Navi Mumbai - 400705	Contact: Mr Anil Bhai	Vegetable Merchant	Specializes in the Onion & Potato market but likely has cross-market connections.	18
JK Botanicals PVT. LTD.	B-48, APMC Market 1, Phase II, Vashi, Navi Mumbai – 400 703	Phone: +91 22 27665780	Trader	Located in the Masala Market but listed as a general trader within the APMC complex.	19
Metro Cash & Carry India	Western Edge I, No. 5, Western Express Highway, Borivali East, Mumbai - 400066	Website: www.metro.co.in	Wholesale Retailer	A major B2B player that requires membership. Buys in large volumes for its network of retailers and HORECA clients.	17
B2B Veggies	205-206, 2nd Floor, Jai Mangal Oil Complex, Mafco Road, Thane - 400703	Website: www.b2bveggies.org	B2B Supplier	An online platform and supplier specifically targeting B2B vegetable sales in the MMR. Lists Shevga (Drumstick) as a product.	20

2.2 Pune Agricultural Hub (incl. Pune APMC)

Pune is a significant market, both as a large urban consumption zone and as a trading hub for produce from Western Maharashtra. The Shri Chhatrapati Shivaji Market Yard in Gultekdi is the city's primary APMC.9 The market is a bustling center for commission agents and traders who deal in a wide array of vegetables and fruits. Many of these businesses have been operating for decades, building extensive networks throughout the region.10 For a supplier, establishing a relationship with a reputable commission agent or wholesaler in the Pune APMC is a direct route to accessing the city's retail and food service markets. Furthermore, the surrounding areas of Pune, Satara, and Ahmednagar are home to numerous independent traders who also source produce for regional distribution.8

2.3 Nashik Agricultural Hub (incl. Nashik APMC)

Nashik is one of Maharashtra's most important agricultural districts and a major production center for vegetables. The Nashik APMC and its associated market yards (e.g., Pimpalgaon Baswant) are critical first points of sale for farmers in the region.11 The market is dominated by commission agents and traders who are experts in handling large volumes of produce, including drumsticks. Many of these traders are also involved in exporting, particularly for produce like onions and grapes, and thus have a keen understanding of quality standards.13 For a supplier based in or near the Nashik region, engaging with these local traders can be more logistically and economically efficient than transporting produce to Mumbai or Pune. The presence of numerous vegetable exporters in Nashik also presents an opportunity for suppliers to directly enter the export value chain.21

2.4 Nagpur and Vidarbha Region Traders

Nagpur, the state's second capital, is the primary commercial gateway for the Vidarbha region in Eastern Maharashtra. The APMC market at Kalamna is a massive, well-organized complex with dedicated yards for different commodities, including a substantial vegetable market (Pandit Jawaharlal Nehru Sabji Market).14 This market serves as the main distribution point for Nagpur city and the surrounding districts. The trading ecosystem here consists of numerous commission agents and wholesalers, many of whom have been in the business for over a decade.15 These traders are the key contacts for any supplier looking to tap into the Vidarbha market. Given Nagpur's strategic location in central India, traders here also have connections to markets in neighboring states, offering a broader reach.

Section 3: The Export Market: Reaching Global Consumers

The export market represents a significant opportunity for suppliers of high-quality drumsticks. This segment demands a higher standard of product and professionalism compared to the domestic wholesale market but offers the potential for better price realization and long-term contracts. Exporters are not merely looking for produce; they are seeking reliable supply chain partners who can consistently provide drumsticks that meet international quality, safety, and packaging standards.

Key requirements for entering the export market include providing "A Grade" produce, adhering to specific packaging norms (e.g., 5 kg or 10 kg corrugated boxes), and being able to furnish necessary documentation such as a Phyto Sanitary Certificate, Certificate of Origin, and a commercial invoice.22 Many exporters in Maharashtra are certified by the Agricultural and Processed Food Products Export Development Authority (APEDA), which is a mark of credibility.23 Suppliers who can meet these stringent criteria can position themselves as valuable partners to these export houses. The main export hubs are concentrated around Mumbai (for port access), Pune, and Nashik (for proximity to production).

Table 3.1: Directory of Fresh Vegetable Exporters in Maharashtra

Exporter Name	Location (City)	Contact Details	Products Mentioned	Notes	Source ID
Kay Bee Exports	Thane	Phone: +91 8879000973	Fresh Fruits, Vegetables, Peppers, Aubergines, Gourds	A major exporter with a wide range of vegetables. Their specialization in assorted vegetables suggests an openness to new suppliers.	24
PAS Kosmosis Agro Private Limited	Pune	Phone: 8605589866	Red Onion, Green Vegetables, Garlic, Potato, Green Chilli, Okra	Focuses on a variety of fresh vegetables, making them a strong potential buyer for drumsticks.	24
APEDA Registered Exporters (Various)	Nashik, Sangli, Satara	See source document for individual names	Table Grapes, Pomegranate, Fruits & Vegetables	The APEDA list contains numerous certified exporters from key horticultural belts in Maharashtra. These are highly credible potential partners.	23
Sai Vegetables Private Limited	Mumbai	Phone: +91 22 23734338	Fresh Produce, Vegetables, Salads, Fruits, English Vegetables	Explicitly lists vegetables and salads, indicating a broad portfolio.	24
Elegant Exports	Powai, Mumbai	-	Fresh Tondli, Vegetables	An established exporter (15 years) based in Mumbai.	25
Yesraj Agro Export Pvt. Ltd.	Pune	-	Wholesaler, Exporter	A highly-rated drumstick wholesaler in Pune that is also an export-focused company.	26
Euro Fruits Private Limited	Mumbai	Phone: +91 22 25207838	Pears, Apples, Grapes, Processed Vegetables, Cucumber & Gherkins	While primarily a fruit exporter, their mention of "Processed Vegetables Plant" indicates involvement in the vegetable value chain.	24
Heritage Agro Foods	Mumbai	Phone: +91 22 26430056	Fresh and Frozen Meat, Chicken, Egg, Vegetables and Fruits	A diversified exporter dealing in both fresh and frozen products, including vegetables.	24
Devraj Exporters	Bibvewadi, Pune	-	Fresh Lettuce, Vegetables	An established exporter in Pune dealing with fresh vegetables.	27
D S A Exports	Pimpri Chinchwad, Pune	-	Fresh Bittergourd, Vegetables	A long-standing (14 years) exporter in the Pune industrial belt.	27
Jap Overseas Private Limited	Mumbai	Phone: +91 22 49725245	Potatoes, Red Onions, Capsicum, Tomato, Green Chilli, Elephant Foot Yam	Exports a wide range of vegetables, indicating a need for diverse and reliable suppliers.	24
Sunshine Import Exports	Nashik	-	Organic Drumstick, Vegetables	An exporter from Nashik that specifically lists "Organic Drumstick" as a product, making them a prime target for organic growers.	28
Liladhar Global Enterprises Private Limited	Thane	Phone: +91 84258 26205	Lady finger, fresh chilli, drumstick, fresh lime, snake gourd	This company explicitly lists drumstick as one of its export products, a direct and highly relevant lead.	24

Section 4: The Value-Added Market: Food Processors and Manufacturers

This segment represents a significant and growing opportunity for drumstick suppliers, moving beyond the sale of a fresh commodity to providing a raw material for industrial production. Buyers in this category have diverse and specific needs, ranging from fresh pods for canning to leaves and seeds for nutraceutical powders. Establishing relationships with these processors can lead to large, stable, and long-term contracts, as they rely on consistent inputs for their production lines. This market is broadly divided into three sub-segments: processors of canned, frozen, and dehydrated goods; specialized Moringa powder manufacturers; and producers of traditional items like pickles and soups.

4.1 Canned, Frozen, and Dehydrated Vegetable Processors

Companies in this sub-segment transform fresh vegetables into products with extended shelf life, catering to both retail and institutional markets. They typically operate large, modern processing units and require a steady, high-volume supply of raw materials. For a drumstick supplier, these companies are attractive buyers because they procure in bulk and often engage in contract farming or long-term agreements with farmer groups to ensure supply consistency.

For instance, Kuroli Foods, based in Phaltan (Satara), operates a state-of-the-art processing unit with capabilities for blast freezing, canning, and bottling, producing 3000 MT of processed vegetables and fruits annually.29 They actively work with local farmer associations, even providing seeds for specific crops like jalapeños and baby corn, indicating a collaborative approach that a drumstick supplier could tap into.29 Similarly,

MDA Agrocot Private Limited in Amravati has an annual processing capacity of 20,000 tons and produces Individually Quick Frozen (IQF) vegetable products, including green peppers and jalapeños, demonstrating a need for high-quality fresh produce.30 Other players like

Agrodelight Foods in Shirur (Pune) and Revant Foods also manufacture a range of canned vegetables, including mushrooms and soya chaap, and are likely to be open to diversifying their product line with items like canned drumsticks.31

4.2 Specialized Moringa/Drumstick Powder Manufacturers

This is arguably the highest-value segment for a Moringa cultivator. These manufacturers are not interested in the fresh pod for culinary use but specifically seek the leaves and sometimes the seeds, which are dried and processed into powder. This powder is sold as a "superfood" or nutraceutical, valued for its high nutritional content, including protein and vitamins.

The requirements in this niche are extremely stringent. Buyers often demand organically grown produce, free from pesticides, and processed in a way that preserves its nutritional value.4 Companies like

Kamdhenu Foods (Morriko Pure Foods), with facilities in Valsad (serving the Maharashtra market), and Venus Dehydrates are significant players in this space.3 The market is populated by a mix of herbal product companies, nutraceutical manufacturers, and specialized food processors.

A notable trend is the geographic clustering of these businesses. Many are located in and around Pune, Mumbai, and the adjacent industrial areas of Gujarat (like Valsad and Surat) that are well-integrated with the Maharashtra market.3 This concentration suggests an established ecosystem with access to processing technology, skilled labor, and logistics networks. For a supplier, proximity to these hubs can be a significant logistical advantage. Approaching these companies requires a focus on quality assurance, certifications (organic, FSSAI), and the ability to provide a consistent supply of high-quality leaves or seeds.

Table 4.2: Directory of Moringa/Drumstick Powder Manufacturers

Company Name	Location	Contact Details	Product Focus	Notes	Source ID
Kamdhenu Foods - Morriko Pure Foods Pvt Ltd	Valsad, Gujarat (Serves Maharashtra)	Website: www.kamdhenufoods.in, www.morrikopurefoods.com	Drumstick Powder, Dehydrated Foods	A major player in the dehydrated/powder market with a strong brand. A prime target for leaf/seed suppliers.	3
Shriram Agro Trading	Maharashtra	-	Natural Dehydrated Drumstick Powder	Supplies powder for pharmaceutical, medicinal, and cosmetic use, indicating a focus on high-purity products.	4
Radhe Radhe Organic Moringa Powder Mfg. Unit	Maharashtra	-	Organic Drumstick Powder	Specializes in organic Moringa powder, a high-value niche. Requires certified organic raw material.	4
Kamakshi Agrotech	Kolhapur	-	Moringa Leaves Powder	A manufacturer and supplier of green Moringa leaf powder based in Kolhapur.	34
Nutrapower	Chakan, Pune	Phone: 08485933885, Website: www.nutrapowerwellness.com	Moringa Leaf Powder	A new entrant (Estd. 2025) located in the industrial hub of Chakan, Pune.	3
Ayurleaf Herbals	Andheri East, Mumbai	Website: www.ayurleafherbals.com	Herbal Products, Ayurvedic Medicines	An established herbal company (Estd. 1989) that would use Moringa powder as an ingredient.	3
Zircon Ventures	Maharashtra	-	Dehydrated Drumstick Powder	Offers sun-dried drumstick powder, suggesting a focus on natural processing methods.	4
Mangalam Agro Industries	Pimpalnare, Nashik	-	Dehydrated Vegetables and Fruits	A manufacturer of dehydrated vegetable powder established in 2022, situated in the Nashik production belt.	33
Patekar Agro Food Products Pvt Ltd	Pune	Website: www.patekaragro.in	Dehydrated Vegetables	A Pune-based manufacturer and exporter of a wide range of dehydrated vegetable products.	35
Venus Dehydrates	Mahuva, Bhavnagar (Serves Maharashtra)	Phone: 09980122989, Website: www.dehydratedvegetables.in	Dehydrated Vegetables, Dry Powder	A large, established (23 yrs) manufacturer of dehydrated vegetable products.	3
Riddhi Healthcare	Dhamdachi, Valsad (Serves Maharashtra)	-	Drumstick Powder	A healthcare-focused company that manufactures drumstick powder in 25 kg bags.	33

4.3 Pickle, Soup, and Condiment Producers

This sub-segment represents a traditional yet stable market for fresh drumsticks. Drumsticks are a popular ingredient in certain types of Indian pickles (achaar) and are also used to make soup powders and other condiments. The buyers here are typically established food companies with well-known brands.

In Pune, which is a major hub for traditional food products, companies like Pravin Masalewale (Suhana Masale) and Desai Brothers Ltd (Mother's Recipe) are massive players in the pickle and spice market.36 While they are famous for mango and chili pickles, their product development teams are potential targets for suppliers pitching drumsticks as an ingredient for a new or existing product line. Smaller, more specialized units also exist, such as

Santkrupa Mahila Gruh Udyog in Pune, which manufactures a range of traditional pickles, including Gavran Mango and Karela Pickle, and would be culturally aligned to consider a drumstick variant.37 In Nashik,

Shree Bhairaonath produces a variety of pickles under the "Satvik" brand.38 Approaching these companies would involve presenting drumsticks as a viable and flavorful ingredient for their existing product categories.

Section 5: The Food Service Sector: Restaurants and Hotels

The Hotel, Restaurant, and Catering (HORECA) sector is a major consumer of fresh vegetables, including drumsticks. This segment can be broken down into two primary target groups: large hotel chains with centralized procurement and restaurant chains specializing in cuisines that frequently feature drumsticks. For a supplier, securing a contract with this sector can mean consistent, high-volume orders. However, the procurement process is often more formalized than in the wholesale markets.

The most effective strategy for engaging with large hospitality groups is to bypass individual hotel kitchens and connect directly with their corporate procurement or materials management departments. These central offices are responsible for vetting and onboarding new suppliers for their entire network of properties. Contacting them directly streamlines the process and presents an opportunity for a much larger scale of business. For instance, The Indian Hotels Company Limited (IHCL), which operates the Taj Group, provides a specific email address for supplier inquiries: corporate.materials@ihcltata.com.39 Similarly,

Oberoi Realty, which is involved in hotel development, has dedicated email addresses for suppliers (suppliers@oberoirealty.com) and contractors.40 These are highly valuable, official channels for initiating a business relationship.

5.1 Procurement Contacts for Major Hotel Groups

The following table provides a directory of corporate procurement contacts for major hotel groups operating in Maharashtra. These are the most strategic points of contact for suppliers seeking to enter the high-volume hospitality supply chain.

Table 5.1: Hotel Group Procurement Directory

Hotel Group	Procurement Contact Person (if available)	Procurement Email	Procurement Phone	Notes	Source ID
The Indian Hotels Company Limited (Taj Group)	Corporate Materials Department	corporate.materials@ihcltata.com	-	This is the official, designated email for all supplier inquiries for the entire IHCL (Taj) group.	39
ITC Hotels	Reservations/Customer Care	reservations@itchotels.in; clubitc.care@itchotels.in	1-800-102-2333	While not a direct procurement line, the central reservations and customer care channels are the primary public-facing contacts for routing inquiries. Specific divisions like Agri-Business have their own contacts.	41
Oberoi Group / Oberoi Realty	Vendor Registration Department	suppliers@oberoirealty.com	Board Line: 022 6677 3333	This email is provided by Oberoi Realty for vendor registration. Oberoi Hotels' general contact is reservations@oberoigroup.com.	40
TajSATS Air Catering	Ms. Pallavi Rewale (Business Development)	pallavi.rewale@tajsats.com	+91 22 3122 0200	A major buyer for airline catering services, a joint venture with the Taj Group. A high-volume institutional buyer.	45
Indian Hotel & Restaurant Association (AHAR)	Association Office	-	-	Represents over 8,000 hotels and restaurants in Greater Mumbai. Not a direct buyer, but a key industry body for networking and understanding market needs.	46

5.2 Directory of Relevant Restaurant Chains

Restaurant chains that specialize in Maharashtrian and South Indian cuisine are prime candidates for drumstick supply, as the vegetable is a staple ingredient in many of their signature dishes like sambar, avial, and various curries. While some may source hyper-locally, many larger chains with multiple outlets in cities like Mumbai, Pune, and Nagpur have standardized procurement processes.

Chains like Chennai Maratha, which explicitly offers both South Indian and Maharashtrian food, are ideal targets.48 Similarly, large South Indian chains like

Sankalp Restaurants (with over 250 outlets globally) and Saravanaa Bhavan have a significant presence and a constant need for authentic ingredients.49 North Indian chains popular in Maharashtra, such as

Sardaarji Restaurant with outlets in Mumbai and Nagpur, also offer a potential market, particularly for their vegetarian and mixed vegetable dishes.51 Local Maharashtrian chains like

Mast Marathi and vada pav chains like Goli Vada Pav and Jumbo King represent another tier of potential buyers, especially for side dishes or special menu items.52 Contacting their corporate offices or franchise managers is the most efficient approach.

Section 6: Digital Marketplaces and B2B Lead Generation

In addition to traditional supply chains, the rise of digital B2B platforms has created new avenues for drumstick suppliers to connect with buyers across Maharashtra and beyond. These platforms serve as dynamic marketplaces where suppliers can list their products and, more importantly, respond to active buying requirements posted by purchasers. Unlike static directories, these platforms provide access to real-time, actionable sales leads.

A key distinction must be made between general B2B directories and platforms featuring active "buy leads." While a directory provides a list of potential customers to contact, a buy lead is a specific, time-sensitive request from a buyer who is actively looking to procure a product. For a supplier, these leads represent immediate sales opportunities. Platforms like IndiaMART and ExportersIndia are prominent sources for such leads. For example, a recent lead on ExportersIndia showed a buyer from Pune, Maharashtra, seeking to procure 10,000 kilograms of fresh drumsticks, specifying an "Urgent" requirement.54 Another lead on IndiaMART showed a buyer in Satara requesting a sample of drumstick seeds, indicating an interest from a potential cultivator or processor.55 Monitoring these platforms regularly can provide a significant competitive advantage.

6.1 Analysis of Key B2B Platforms

• IndiaMART: One of India's largest B2B marketplaces. Suppliers can create a profile to list their products. Its key feature for proactive selling is the "BuyLeads" section, where buyers post detailed requirements for products like "Fresh Drumstick Vegetable" or "Moringa Powder".1 The platform is widely used by traders, wholesalers, and exporters across Maharashtra.

• ExportersIndia: As the name suggests, this platform has a strong focus on the export market but also caters to domestic trade. It features a "Buyers" section with numerous active leads for fresh drumsticks, often including details on quantity, packaging requirements, and urgency.54

• Go4Fresh: A specialized B2B marketplace for fresh fruits and vegetables, connecting farmers and Farmer Producer Companies (FPCs) with institutional and SME buyers.57 Based in Mumbai, it aims to build a sustainable value chain and could be an excellent partner for suppliers looking to reach a network of vetted buyers.57

• B2B Veggies: A Navi Mumbai-based supplier with an Android app, focusing on B2B vegetable and fruit supplies for small vendors.20 They explicitly list
  Shevga (Drumstick) among their products, making them a direct potential buyer or a distribution channel into the local retail network.

• Kisaan Trade & Freshdi: These are global B2B agriculture marketplaces that connect buyers and sellers of a wide range of agricultural commodities, including vegetable seeds and fresh produce.58 They offer another channel to reach both domestic and international buyers.

6.2 Curated List of Active Buying Leads for Drumsticks

The following table presents a sample of active buying leads from various platforms, demonstrating the type of real-time opportunities available to a drumstick supplier. Note: These leads are time-sensitive and represent a snapshot at the time of research.

Table 6.1: Sample of Active Buy Leads (as of July 2025)

Platform	Buyer Location	Product Required	Quantity	Date Posted	Notes	Source ID
ExportersIndia	Pune, Maharashtra	Fresh Drumstick	10,000 kg	June 2025	Requirement listed as "Urgent".	54
ExportersIndia	Mumbai, Maharashtra	Fresh Drumstick	12,000 kg	June 2025	Requirement listed as "Urgent".	54
IndiaMART	Satara, Maharashtra	Drumstick Seed	1 kg	May 2025	Requirement is for a "Sample Only," indicating a potential new cultivation or processing project.	55
ExportersIndia	Wardha, Maharashtra	Moringa Plant	200 pieces	June 2025	Buyer is looking for planting material, an opportunity for nurseries or seed suppliers.	60
ExportersIndia	Anand, Gujarat	Fresh Drumstick Powder	10,000 (units not specified)	June 2025	Requirement listed as "Urgent". A lead for processed Moringa products.	54

Part III: Strategic Recommendations for Suppliers

Section 7: Go-to-Market Strategy

Having identified the diverse landscape of potential buyers, a supplier must develop a targeted go-to-market strategy. A one-size-fits-all approach is unlikely to succeed given the varied requirements of each market segment. The following recommendations provide a framework for tailoring sales efforts, understanding market expectations, and navigating logistical challenges.

7.1 Tailoring Your Approach for Different Buyer Segments

The sales pitch and value proposition must be customized for each buyer category identified in this report.

• For APMC Wholesalers & Commission Agents (Section 2): The primary drivers in this high-volume, low-margin segment are price, volume, and reliability. Your approach should be direct and transactional. Be prepared to discuss daily market rates, which can be tracked on APMC websites like Nagpur's 61 or the national eNAM portal.62 Emphasize your capacity for consistent, daily or weekly supply. Building a strong personal relationship with a few key commission agents in major markets like Vashi or Pune is crucial for long-term success.

• For Exporters (Section 3): The conversation must shift from price to quality. Prepare a professional profile of your farming or sourcing operations. Highlight your quality control processes, ability to grade produce (the term "A Grade" is ubiquitous in exporter listings 22), and capacity to meet specific packaging requirements (e.g., 5 kg corrugated boxes). If you have or can obtain certifications like GlobalG.A.P. or APEDA registration, feature them prominently. Frame your offer not as a one-time sale but as a partnership to build a reliable supply chain for their international clients.

• For Value-Added Processors (Section 4): This requires a B2B industrial sales approach. For canners and freezers, focus on your ability to supply large, consistent volumes of drumsticks that meet their size and maturity specifications. For Moringa powder manufacturers, the focus must be on purity, nutritional value, and certifications. Be prepared to provide samples for lab testing. Offer traceability records and details about your cultivation practices (e.g., organic, pesticide-free).

• For Hotel & Restaurant Procurement (Section 5): Professionalism and formality are key. Use the designated corporate procurement channels (e.g., corporate.materials@ihcltata.com 39). Prepare a formal company profile, product list with pricing, and details on your delivery capabilities. Emphasize hygiene, freshness, and your ability to provide a consistent supply to their central kitchens or multiple outlets.

7.2 Pricing, Grading, and Quality Standards

Pricing in the drumstick market is dynamic and varies significantly between segments.

• Wholesale Market Pricing: Prices in APMCs fluctuate daily based on supply and demand. For example, on a given day, onion prices at Vashi APMC might range from ₹1100 to ₹1800 per quintal, with an average of ₹1450.64 Similarly, drumstick prices will vary. Suppliers must stay informed of these daily rates to negotiate effectively. IndiaMART listings also provide a benchmark, with fresh drumsticks in Mumbai and Pune being quoted anywhere from ₹25/kg to ₹130/kg depending on quality and seller.1

• Grading: The term "A Grade" is a consistent requirement across B2B listings for both domestic wholesalers and exporters.1 While not a universally standardized term, it generally implies produce that is fresh, green, tender, of a uniform size (e.g., 30cm to 45cm+), and free from blemishes or pest damage. Suppliers must implement a robust grading system to separate their produce into different quality tiers to maximize revenue, selling the top grade to exporters or high-end retailers and other grades to local markets or processors.

• Quality for Processing: Processors have different quality needs. Canners may prefer thicker, more mature pods, while dehydrated powder manufacturers are concerned with the cleanliness and nutrient content of the leaves. Organic certification is a significant value-add, especially for the nutraceutical and export markets.4

7.3 Logistical Considerations for Supplying Across Maharashtra

Effective logistics are the backbone of a successful vegetable supply business. Key considerations include:

• Transportation: Efficient and timely transportation is critical to maintaining freshness. Proximity to major APMC hubs like Vashi, Pune, Nashik, or Nagpur reduces transit time and cost, providing a competitive advantage.

• Cold Chain: While drumsticks are relatively hardy, access to cold storage can extend shelf life and allow suppliers to better manage market fluctuations. Some advanced processors like Kuroli Foods have their own factory-linked cold storage units 29, and numerous private cold storages operate near major markets.

• Market Infrastructure: Suppliers should be aware of long-term infrastructure developments. For instance, there have been proposals and discussions about potentially relocating the massive Vashi APMC out of Navi Mumbai.65 While this is a long-term prospect, such a move could significantly alter logistical routes and costs for suppliers in the future. Staying informed about such developments through industry associations like AHAR 46 or market news is strategically important.

• Packaging: Investment in appropriate packaging—from gunny bags for local wholesale to sturdy, ventilated corrugated boxes for export 22—is essential to protect the product and meet buyer requirements.

Conclusion

The market for drumsticks (Shevga or Moringa) in Maharashtra is vast, multifaceted, and ripe with opportunity for the strategic supplier. The demand extends far beyond the traditional fresh vegetable market, encompassing a sophisticated ecosystem of exporters, value-added food processors, nutraceutical manufacturers, and a high-volume food service industry. The key to unlocking this potential lies in moving beyond a commodity mindset and recognizing the distinct requirements of each market segment.

For the supplier of fresh pods, the APMCs of Vashi, Pune, Nashik, and Nagpur remain the epicenters of trade, where success is dictated by volume, competitive pricing, and strong relationships with commission agents. For the cultivator of high-quality Moringa, a different path emerges—one that leads to specialized powder manufacturers and exporters who prioritize organic certification and nutritional content over sheer volume. Meanwhile, corporate procurement departments of hotel giants like Taj and ITC, and restaurant chains specializing in regional cuisine, offer avenues for large, recurring contracts based on professionalism and consistent quality. Finally, the digital transformation of trade through B2B platforms provides an unprecedented tool for real-time lead generation, connecting suppliers directly with buyers who have immediate and specific needs.

Success in this dynamic environment will not be accidental. It will be the result of a deliberate strategy: identifying the right product form, targeting the appropriate buyer category with a tailored approach, adhering to segment-specific quality and pricing standards, and mastering the logistics of supply. This report provides the foundational directory and analytical framework for building such a strategy. For the informed and agile supplier, the drumstick market in Maharashtra offers not just a sale, but a sustainable and profitable business venture.

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